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Home » Japan news

Want to Kiss a Japanese Idol?

Submitted by Zero on April 11, 2010 – 5:57 pm4 Comments

First off what’s Zima?

Zima is a clear, lightly-carbonated, alcoholic beverage, made and distributed by the Coors Brewing Company, ultimately MillerCoors. Introduced in 1993, it was marketed not as a beer, but as an alternative to beer, an early example of what is now often referred to as alcopop. Its domestic production ceased in October 2008, but it is still produced and marketed in Japan

Since Zima is still alive and kicking in Japan a new marketing strategy has begun;

Remember Zima? One of the not-so-manly “malternatives” that was discontinued by Coors a couple of years ago in the US?

It’s still produced and marketed in Japan and a new campaign called “Kiss A-ZIMA” is to be launched on April 12, offering freebie silicone lips that can be attached to a Zima bottle to be tongued and fondled all you like.

So why are these lips related to celebrities? Simple the silicone lip casting are made from Japanese Idols like Yukina Kinoshita, Aya Kiguchi and You Tejima.

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